I'm leaving Google and its amazing Doodle team to start my own little game company.

A lesson Doodles has taught me is to have some guiding principles for when you have to make decisions. This blog post is my inadequate first stab at them:

• Be irreverent
• Energize and enrich
• No addiction for addiction sake

I love parody. I love jokes that are too soon™. Life is a journey and we should trip, sigh and laugh at our own awkwardness more often.

I love a game where I can tell the creators had as much fun making the thing as I'm having playing it. If I can also provide something more than just pure entertainment...

Games are addicting. That's fine, especially if the game is just so doggone enjoyable. But more and more games are adding thin white lines of addiction solely as a means to make money. Granted I have to make money, games need some friction to be fun, but I'll be looking for ways to make sure people don't feel the ickiness of regret when I make money.

Anyways, seems like a decent start. I'll probably break all of them before my first game is even out, but you can't be a sellout if you don't know what you're selling out from.